Will Stein has been a head coach for only a few months, yet he’s already operating like a seasoned executive. From the moment he arrived in Lexington, Stein recognized a simple truth: in today’s college sports landscape, the job is too big for one person.
So he acted quickly. Stein hired Pat Biondo from Oregon as his General Manager and brought in Pete Nochta from Louisville as an assistant GM. The result was immediate—an organized, efficient portal approach and a roster that fits together logically.
Mark Pope, now in Year 2 at Kentucky, has chosen a different path. Rather than build a front office, he’s leaned on his coaching staff to serve double duty—coaching, recruiting, evaluating the portal, handling NIL conversations, and managing roster balance all at once. So far, the results have been mixed, and the cracks are becoming harder to ignore.
The “Do No Harm” Trap
Pope has been transparent about his hesitation to hire a General Manager.
“We’ve seen places around the country where it’s been an epic disaster, and we’ve seen places where it’s been functional,” Pope said in December. “When it lands right, we’ll do it. But it’s not something that we want to rush into… There’s the do-no-harm vibe.”
That caution is understandable. But in 2026, inaction is harm.
While Pope worries about disrupting culture, others are adapting to reality. Stein put it plainly:
“That’s why I’m hiring a general manager… You gotta be adaptable. You gotta be able to change with the times.
There’s nothing wrong with a coach wanting control. But doing everything yourself doesn’t always lead to better outcomes. Sometimes, the smartest move is trusting the right people to handle the right responsibilities.
The Jayden Quaintance Case Study
If you want a real-world example of why Kentucky needs a GM, look no further than the Jayden Quaintance situation.
Pope took a massive gamble on the ultra-talented big man despite Quaintance coming off a serious ACL injury. This isn’t a critique of Quaintance’s ability—when healthy, he’s a unicorn. Almost every coach in the country would want him.
But betting a significant portion of your NIL budget and a critical roster spot on a teenage big man recovering from major knee surgery is a high-risk decision.
That’s where a General Manager comes in.
A GM would have handled medical evaluations, consulted specialists, weighed timelines, and framed the decision strictly as a risk-reward calculation. A GM might have advised saving the money, minimizing the risk, and pursuing a more dependable option.
Instead, Pope made an emotional, talent-driven decision. If Quaintance can’t get back on the floor, the entire roster suffers.
Recruiting Momentum Is Slipping
Looking ahead to the 2026 class raises more questions than answers.
Kentucky once appeared well-positioned for elite prospects like Tyran Stokes and Christian Collins. That momentum has faded. Stokes now appears Kansas-bound, while Collins—once thought to be a likely Cat—is trending toward USC, influenced in part by geography and familiarity.
Caleb Holt seems headed elsewhere, likely Arizona or Alabama. Jordan Smith appears destined for John Calipari. Brandon McCoy is focusing on Michigan, Alabama, Arkansas, and Miami.
So what’s left?
Miikka Muurinen and Sayon Keita are intriguing international prospects—but both are currently playing professionally, and NCAA eligibility concerns loom large. If Kentucky’s 2026 class hinges on players who may not be cleared, that’s a dangerous place to be given the program’s resources.
High school recruiting can flip quickly—but right now, there’s little tangible momentum to point to.
The CEO Needs a CFO
This is what a General Manager is built to handle.
A GM identifies roster imbalances before they become problems. A GM fields calls from agents, tracks portal movement, manages NIL strategy, vets medicals, and builds future recruiting boards—so the head coach doesn’t have to.
The head coach should always have final say. But in today’s NIL-driven environment, asking one person to coach, recruit, negotiate, evaluate medical risk, and manage the business side is unrealistic.
Will Stein recognized that immediately. Mark Pope hasn’t yet—but he needs to.
Pope is a brilliant basketball mind. Kentucky didn’t hire him to be a contract negotiator or medical risk analyst. They hired him to coach.
It’s time to bring in help—and let Mark Pope get back to doing what he does best.

