In a year already charged with anticipation, the University of Kentucky has unveiled what many are calling the most iconic basketball poster in the program’s rich and storied history. Released for the 2024–2025 men’s and women’s basketball seasons and proudly presented by Kroger, this year’s design has electrified fans across the Commonwealth and beyond.
Though the creative mind behind the poster remains unnamed, its impact is undeniable. Fans and alumni alike are already declaring it the greatest visual ever produced for Kentucky Basketball—a bold claim, but one that seems fully justified.
This isn’t just another schedule poster. It’s a visual declaration of a new era, built on tradition but aiming higher than ever. At the heart of the design is the program’s powerful mantra: “Setting the Standard.” Prominently featured are the six senior leaders who form the backbone of Head Coach Mark Pope’s second-year roster—symbolizing grit, leadership, and the relentless pursuit of greatness.
Positioned inside the Joe Craft Center and now in the homes and hands of Big Blue Nation, the poster captures the spirit of the season ahead: bold, unified, and unapologetically Kentucky.
What separates this piece from every other in UK history is not just its sleek, cutting-edge design—but its timing and symbolism. Coming at the dawn of Mark Pope’s defining second year, and with Kentucky poised to reassert its dominance on the national stage, this poster becomes more than memorabilia. It becomes a marker of momentum. A keepsake of the season where everything begins anew.
Fans eager to own this legendary piece of Kentucky sports history can grab a copy at Big Blue Madness, presented by Ronald McDonald House Charities of the Bluegrass, or at Kroger locations across the state beginning Saturday at 8 a.m. ET.
Whether you frame it, hang it in your dorm, or pass it down to the next generation of UK fans, this year’s poster will be remembered as a turning point—the moment Kentucky Basketball turned vision into victory.
