Kentucky football fans were treated to a hilarious surprise during the Super Bowl LIX commercial break, courtesy of the University of Kentucky Federal Credit Union (UKFCU). The local commercial, which aired during the first half of the game, featured a humorous script and some unexpected cameos.
The ad began with Sasquatch telling viewers what wouldn’t happen, before cutting to Matt Jones of Kentucky Sports Radio (KSR) appearing on screen. The commercial then took a series of playful and absurd turns, including Matt Jones throwing up the “L’s” for the Louisville Cardinals and getting a spit take from Ryan Lemond.
The commercial was a hit with Kentucky football fans, who appreciated the lighthearted and humorous take on the sports world. The ad was part of a strong lineup of Super Bowl commercials, which also included standout spots from Little Caesars, Mountain Dew, and Pfizer.
Other notable commercials from the first half of the game included a poignant cancer awareness ad from Pfizer, which highlighted the company’s efforts to make at least eight cancer breakthroughs by 2030. There was also a humorous ad from He Gets Us, featuring opposing viewpoints coming together, and a entertaining spot from Stop The Hate, featuring Tom Brady and Snoop Dogg trading one-liners.
Overall, the UKFCU commercial was a fun and entertaining addition to the Super Bowl lineup, and a great reminder of the power of humor and creativity in advertising.
