Eminem’s music publisher, Eight Mile Style, LLC, is suing a Detroit Ford dealership for using the iconic song “Lose Yourself” in their advertisements without permission. The lawsuit claims that LaFontaine Ford St. Clair, Inc. used the song in online ads to sell special edition Detroit Lions F-150 pickup trucks, despite not having the necessary rights or licenses.
The publisher is seeking an injunction against the dealership, as well as damages of at least $150,000. The lawsuit alleges that the dealership’s unauthorized use of the song has potentially ruined its future value and made it harder for Eight Mile Style to license the song for other commercial opportunities.
This isn’t the first time “Lose Yourself” has been involved in a copyright infringement lawsuit. In 2017, the National Party in New Zealand was found guilty of using the song without permission and paid $600,000 to Eight Mile Style.
